Asia Exports Pty Ltd specialises in the marketing and sales of FMCG products across the East and Southeast Asian markets.
The retail landscape for fast-moving consumer goods (FMCG) in Southeast Asia is highly diverse and rapidly evolving, shaped by urbanization, digital transformation, and changing consumer behaviors.
Retail in these regions can be broadly categorised into traditional and modern trade, with emerging digital channels adding further complexity.
These include but are not limited to, the large format Supermarket and Hypermarket chains like Tesco Lotus (Thailand), Giant (Malaysia, Singapore), and Aeon Big (Malaysia, Vietnam). Cash & Carry/Warehouse stores like Costco in Japan, China, Taiwan, and South Korea. The rapidly expanding smaller format Minimarkets and Convenience Stores such as Redmart, FamilyMart, 7-Eleven, and CJ Express. Health and Beauty Chains like Guardian and Watsons and Premium and Gourmet Stores like Jaya Grocer, Village Grocer.
The rise of e-commerce and omnichannel retail is also reshaping consumer expectations and distribution strategies across the region.
To succeed, multi-channel strategies may often be required to capture the diverse consumer segments and navigate the region’s complex, evolving landscape. And this is where local know-how, established distribution contacts and experience will make all the difference.
The geo-markets we predominately service at Asia Exports include:
Singapore
Malaysia
Vietnam
Thailand
Philippines
Japan
Taiwan
Korea
China
Hong Kong
Led by founding directors Micheal Fraser and John Rishworth, Asia Exports is committed to customising the most optimal sales and marketing strategies for FMCG brands seeking export success.
Utilising more than 40 years experience backed by an established international distributor network, we have a deep understanding of the nuances of these retail markets.
Just some of the iconic brands we have worked with locally and internationally over the years include:
Whether you are a local Australian brand seeking a path into new markets or an international brand looking to scope-out a new retail landscape, the Asia Exports team are here to help.